Nancy Clift is a focus group moderator and qualitative research specialist you can trust.
She will work with you and your team to develop a research plan designed to get the answers you need quickly and cost-effectively.
Unmatched Ability
“Nancy is unmatched in her ability to put people immediately at ease and has an uncanny knack for knowing when and how to probe more deeply. She is flexible and can adapt the conversation or even change methodologies in the course of a project to ensure questions are answered. On top of that, Nancy is able to synthesize findings into actionable insights so that teams can make critical decisions real time.”
– New Business Development Manager, 3M Company
Understands Client Needs
“So many times in focus groups, I’ve sat behind the glass wishing the moderator would follow up on some unexpected point brought up by a panelist, a point perhaps outside the agreed design but of interest anyway. Nancy seemed to intuitively know when to follow up and when to go on. Since I believe this was Nancy’s first exposure to this national children’s brand, that’s remarkable. Nancy’s style adapted readily to a delightful set of young girls, a difficult set of young boys, and several mixed sets of mothers. We learned a great deal. Overall, I don’t know how this could have been better done.”
– Director of Technology, Fortune 500 Consumer Food Company
Top Notch Moderator
“Nancy Clift is a top notch moderator, and I have worked with her in some of my consulting exploits. She is truly one of the best that I have utilized...and that is a pretty big number. She always gets very positive feedback from clients. The good news, is she is most expert in the food space, and she has a very diverse client list. If you need a solid moderator, you cannot go wrong with Nancy.”
– Senior Marketing Consultant
Always Delivers
“Over the years, as I’ve worked for two different companies and numerous brands, Nancy has become a trusted colleague that always delivers great thought and insight regardless of the business question. She is a true professional, and was the first person I called to run my qualitative research when I had a group of high level executives who wanted to observe in the back room. They were impressed, not only by her skills with consumers, but by her ability to listen to their needs and push back in a diplomatic way when necessary to keep the research focused and objective.”
– Consumer Insights Manager, Fortune 500 QSR company
Great Partner
“I’ve had the pleasure of working with Nancy for the last four years. She has been a great partner for me and my teams. Nancy works well with my internal clients and relates well to our customers. She is adaptable to change and flexible to our business needs. I can rely on Nancy to provide quality input into research and thoughtful insights in her reports.”
– Senior Manager, Major Retailer
In Good Hands
“I needed a moderator who is great at (1) campaign development, (2) consumer empathy, and (3) managing a big back room – Nancy was the first person who came to mind! Nancy, is a great strategic partner. I love how she will work with me to find the best solution to answer our objectives. I know that when I have a project with her, it is in good hands!”
– Consumer Insights Manager, Fortune 500 company
Both Adults and Kids
“Nancy is a fantastic moderator with both adults and kids. She’s quick to assess and understand our issues. She also brings a special touch to our projects. My team values her insight.”
– Senior Marketing Researcher, Fortune 500 Company
EMOTIONAL DEPTH
"We had a project where wanted someone who could bring humor and lightness to ease people into talking about a potentially embarrassing subject, but also someone who could get to emotional depth. Nancy, you were the only person I could think of who could do it. And when I told (my boss) you were moderating, she said, ‘Good, Nancy’s the only one who could do it.’” We will schedule around Nancy’s schedule. It is like Nancy is reading our minds — we think of something we want her to follow up on, and she does it without us needing to tell her."
— Consumer Insights Manager, Fortune 500 Company
Trust and Respect
Her gentle but firm approach creates an immediate atmosphere of trust and respect. As a result, she can probe deeply into issues by making people feel confident in their opinions. Her patience and kindness with children is unfathomable.
— Marketing Manager, Fortune 500 Company
VERY ENGAGED
"The team loves Nancy. They love her flexibility especially for this particular methodology that we many times don’t have the key questions or even what products to show until the quantitative component is over. They also feel that she is very engaged and has a good grasp of what they are trying to achieve and help them along the way."
— Marketing Research Manager, National Consulting Firm