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Conducted all the qualitative research, and helped generate ideas, for Gogurt—at the time, an innovative new way of delivering a refrigerated snack to children.
She conducted a series of groups and one-on-one interviews with children and moms, which sometimes included in-home placement of the product for consumers to experience it prior to the group interviews.
Insights gained from these interviews led to a change in product positioning--from “fun” to “portable”—and generated the name and package design.
Conducted all the qualitative research, and helped generate ideas, for Gogurt—at the time, an innovative new way of delivering a refrigerated snack to children.
She conducted a series of groups and one-on-one interviews with children and moms, which sometimes included in-home placement of the product for consumers to experience it prior to the group interviews.
Insights gained from these interviews led to a change in product positioning--from “fun” to “portable”—and generated the name and package design.
Fun to Portable
CLIFT Research & Consultation ©2017