Conducted all the qualitative research, and helped generate ideas, for Gogurt—at the time, an innovative new way of delivering a refrigerated snack to children.

She conducted a series of groups and one-on-one interviews with children and moms, which sometimes included in-home placement of the product for consumers to experience it prior to the group interviews.

Insights gained from these interviews led to a change in product positioning--from “fun” to “portable”—and generated the name and package design.