A Unique Blend of Talent

Nancy offers clients a unique blend of talents and experience: keen insight into human psychology and behavior; expert research and analysis; and exceptional interpersonal skills.

Choosing the most appropriate research methods and techniques is essential to getting the insight needed to make sure your marketing strategies are based on sound consumer insights. 

Nancy Clift will work with you to develop a research plan designed to get the answers you need quickly and cost effectively. She can help you make the right choices—every step of the way.

In-depth Methodologies

In-Depth interviews and groups:

Psychological insight
Emotional description
Consumer language
Difficult or embarrassing topics
Painful experiences
Case studies
Shop-alongs

Concept and new product development
Brand assessment and development
Positioning
Ethnography
Communication checks
Mobile video capture
Online face-to-face interviews and focus groups

Communication Assessments

Ability to assess without leading
Great probing 
Excellent research design
Proven processes
Varied techniques for deeper learning