Consider the following when reaching out to the next consumers:

Don’t underestimate.  Teens today are more like adults. They know more than you think, and they want to be respected and treated like adults in return. Whether it's a joke or cultural reference, they like it when they get it or are in on it.

Keep it short. The average attention span is down to 8 seconds.  Video attention span has significantly decreased, from 15-30 minute YouTube videos to 2-minute videos and now to 6-15 second Instagram videos.

Focus on quality. With a world of information at their fingertips,iGens are selective with their purchases. They conduct extensive research before pressing “order”.  Marketing campaigns are useless if the product doesn’t pass the quality test.

Be entertaining.  Make your message interactive and visually entertaining- be clever and funny.

Use multiple platforms.  While many iGens think Facebook is not cool, the majority still have it. Combine Facebook with Instagram, YouTube, Twitter and Snapchat- take advantage of these new tools.  Content is cheaper to produce so it will save money!

Keep it real.  The economic recession has helped to shape the buying habits of iGens.  Because they grew up during a time when money was tight, they’re resourceful and entrepreneurial.  They support companies who are transparent and socially conscious.  They not only want to have an impact but they also want to see an impact.  Showing them these impacts in business strategies and marketing campaigns conveys a similar social interest.

Most of all, they are not millennials- so, get to know them!